The Say No To Rightmove marketing campaign exhibits no signal of slowing because it continues to develop its membership. In a first-of-its-kind, the marketing campaign has surveyed its database of over 1,000 enterprise house owners, representing almost 2,000 branches, to get a real-time snapshot of sentiment towards Rightmove.
The outcomes of the survey level to a lot dissatisfaction with the portal.
84% of responses said that they’ve both already left Rightmove, have served discover or are strongly contemplating leaving Rightmove within the very close to future.
The 84% breaks down as follows:
Strongly contemplating leaving = 52%
Served discover within the final two weeks = 29%
Already left = 3%
A powerful 93% said ‘sure’, they assist the goal of the Say No To Rightmove marketing campaign by in search of a 3-month tariff-free interval.
The 7% who answered ‘possibly’ or ‘no’ to the identical query, additionally said they’ve both already left Rightmove or are strongly contemplating doing so.
Not solely will the outcomes of this survey be a wake-up name to the board at Rightmove, however to the broader portal market as a complete, with 63% saying they’re now contemplating their place with different portals as properly.
The Say No To Rightmove marketing campaign can also be reaching out to numerous different teams on-line to assist promote one another’s core messages. Rob Sargent, CEO of The Acorn Group and the person behind the marketing campaign stated:
“We might love to listen to from anybody operating comparable teams – and we’re already conscious of a number of – to share concepts and to see how we are able to work collectively.
“Though we’ve over a really quick time amassed a big following, I’m positive that is simply the tip of the iceberg – now’s the time for our trade to face collectively.”